If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.
Our approach is based on asking 3 simple questions:
1. What are the objectives of your business?
2. What are the objectives of your customer?
3. How do we close the gap between them?
A successful customer strategy is one where the business is as aligned as possible with the objectives of their target audience.
Problems occur when a business is misaligned and doesn’t know what they have to address first.