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23 Penwortham Rd
London, SW16
United Kingdom

+44 (0)7947 926 292

Silurum - Customer Insight & Strategy


Do the basics really need to be brilliant?

What we think

My ramblings...

Do the basics really need to be brilliant?

Tim Williams

I just want them to work.


How many brands get distracted by the wrong things - not least the obsession with 'gold plating' certain aspects of the customer experience that don't need to be whilst neglecting the (often trickier) things that may actually make a much bigger difference.

Next time you hear the phrase 'brilliant basics' stop and check whether you're missing a bigger opportunity.