Where does your organisation sit in the marketplace? Are your biggest competitors just like you or are you losing business to entirely different organisations that are more effective at winning the attention of your customers?
We take a deliberately broad view of your marketplace and provide you with strategies for combating the hidden assassins of poor awareness, inertia and new competitive threats
It’s not enough to create a series of demographic ‘personas’ if you cannot apply these to individual customers and act upon them. Likewise grouping your customers into ‘pots’ based on past behaviours and spend is only going to give you part of the picture.
We help you achieve a more ‘3 dimensional’ segmentation that combines ‘who’ (demographics) and ‘what’ (behaviours) with the most important element – ‘why’ (motivations and attitudes).