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23 Penwortham Rd
London, SW16
United Kingdom

+44 (0)7947 926 292

Silurum - Customer Insight & Strategy


Things we like

"Give people (give yourself) projects that can take all the magic and energy and enthusiasm they want to give."

Seth Godin

Suggested Reading:

Made to Stick – Chip and Dan Heath (identifies the factors that cause people to remember ideas)

Contagious – Jonah Berger (the characteristics that a brand/product/idea need to have if they are to spread)

Buyology: How everything we believe about why we buy is wrong – Martin Lindstrom (the neuroscience behind consumer behaviour)

Brandwashed: Tricks companies use to manipulate our minds and make us buy – Martin Lindstrom

The Blind Giant: How to survive the digital age – Nick Harkaway (basically explores whether technology shapes people or vice versa)

Positive Linking: How networks are revolutionising your world – Paul Ormerod (how behavioural economics differs from ‘traditional’ economics and the power of copying  others in spreading ideas)

Good Strategy, Bad Strategy: The difference and why it matters – Richard Rumelt

 Crowdsourcing: How the power of the crowd is driving the future of business – Jeff Howe (about getting your customers to design your product or service)

The Wisdom of Crowds: Why the many are smarter than the few – James Surowiecki (basically the same as the above)

Wikinomics: How mass collaboration changes everything – Don Tapscott & Anthony Williams (the original book about online mass collaboration)

The Undercover Economist – Tim Harford

 Freakonomics: A rogue economist explores the hidden side of everything – Steven Dubner & Steven Levitt

 The Black Swan: The Impact of the Highly Improbable – Nassim Nicholas Taleb (how random events seem obvious – in retrospect)

The Reality Test – Robert Rowland Smith (how even the best strategies rarely survive contact with the reality of how customers behave)

Wait: The Useful Art of Procrastination – Frank Portnoy (the benefits of procrastination)

Obliquity: Why our goals are best achieved indirectly – John Kay

Selected: Why some people lead, why others follow and why it matters – Mark van Vugt & Anjana Ahuja (characteristics of effective leaders and different types of leaders)

 Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising – Ryan Holiday (how to reach a big audience on a small budget)

Niche Envy: Marketing Discrimination in the Digital Age – Joseph Turrow (about exchanging personal data for targeted marketing)

Love Marks: the Future Beyond Brands – Kevin Roberts (how brands achieve cult status)

What’s the Future Of Business: Changing the way businesses create experiences – Brian Solis (explores the impact of social and mobile on business)

Market Segmentation: How to do it. How to profit from it – Malcolm McDonald and Ian Dunbar (a bit too academic)

Techno-Ready Marketing: How and why you customers adopt technology – A Parasuraman and Charles Colby (about selling technology)

All to One: The winning model for Marketing in the post internet economy – Steve Luengo-Jones (looks at the real role of the Internet in the marketing mix)

Blur: The speed of change in the connected economy (an early – 90’s – prediction of impact of technology)

Eight to Great: Eight steps to delivering an exceptional customer experience – Greg Gianforte

 The Street Corner Strategy for Winning Local Markets – Robert E Hall (one of the earliest works on CRM)

Why we buy: The science of shopping – Paco Underhill

Predictably Irrational: The hidden forces that shape our decisions – Dan Ariely

 The Cluetrain Manifesto: The end of business as usual – Rick Levine, Christopher Locke, Doc Searls, David Weinberger (15 years old but still very relevant)



Celts art and identity, British Museum (until 31st January 2016)