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23 Penwortham Rd
London, SW16
United Kingdom

+44 (0)7947 926 292

Silurum - Customer Insight & Strategy



What role should you play?

Let’s be honest – your brand is one of hundreds competing for the attention of your target customer every day. Shouting louder and adding to the noise no longer cuts it as a way to engage with them.


A far more powerful technique emerges when we start to think about what role a brand can most usefully play to a given customer at a particular time.